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Interior Design · Abu Dhabi

Concept-to-quote in one afternoon — with a 52% margin lift.

How a boutique 9-designer studio doubled project throughput, protected margins, and gave its team their weekends back.

Industry
Interior Design
Size
9 designers, boutique
Region
Abu Dhabi
Engagement
11 months
The challenge

Where the numbers were quietly bleeding.

The studio's founder was spending Saturdays in Photoshop rebuilding mood-boards for revisions. Junior designers were burning out — two resigned in one quarter. Two projects had blown past budget by 18% because nobody caught late finish upgrades until installation. The studio was turning down work not because they couldn't do it, but because they couldn't scope it fast enough.

The Palmpixel solution

What we actually built — and why.

A concept generator turned every client brief into 8–12 photorealistic room options in under an hour — designer curated, not designer replaced. A BoQ intelligence layer scanned floor plans and pulled quantities directly against their supplier database. A weekly client-summary AI drafted friendly, structured updates in one click. A margin-guard flagged cost drift the moment a selection changed.

In the client's words
"We looked at three vendors. Palmpixel was the only one who said, 'here's what won't work for you.' That honesty is why we've extended twice."
Interior Studio Founder · Founder · the interior design studio
Headline results

Three numbers that changed the business.

+52%
Project margin
2.4×
Projects / designer
−73%
Concept iteration time
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Studio outcomes over 11 months

Relative uplift · baseline vs. post-deployment
Concept iteration speed88%
Project gross margin62%
Designer throughput74%
Client NPS improvement68%
On-budget delivery rate82%
Before vs. after

What actually changed day-to-day.

Before

The old operating rhythm

  • 5-day mood-board cycle
  • 18% budget overrun on 2 projects
  • Designer covers ~4 projects/year
  • Client update = midnight email
  • Founder in Photoshop Saturdays
After Palmpixel

The new operating rhythm

  • Same-day photorealistic options
  • 0 projects over budget in year
  • Designer covers ~10 projects/year
  • Client update = automated weekly digest
  • Founder in Saturdays with family
ROI · in AED

The honest arithmetic.

Investment: AED 115k across 11 months. Return: AED 1.42M in additional project margin + AED 260k in retention value. Net ROI: 14.6× annualized.

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