How an AED 60M trading business installed an AI margin-guard and pricing engine that stopped silent margin drift — and paid for itself in week 3.
The trading business's six sales reps quoted 100+ times weekly — from a price list last updated at start of Q1. Margin drift went unnoticed until quarterly review. Roughly 15% of trades closed below target margin. Dead stock sat on AED 3.2M of shelf. Days-sales-outstanding had crept to 62 days. Customer preferences lived in one senior rep's head — and he took two months of leave.
We built a real-time pricing engine that took customer history, SKU margin band, live FX, and current inventory to propose a quote in seconds. Every proposed quote below margin threshold triggered a review. An AI drafted PDF quotes from WhatsApp requests in 90 seconds. A demand model recommended weekly buys. An AR co-pilot drafted polite follow-ups with escalation logic. A unified customer profile ended the 'when the senior rep is on leave' problem.
"They understood our margins better than most brokers. The AI margin-guard flags every trade below threshold — we've recovered AED 780k in six months."
Investment: AED 145k across 10 months. Return: AED 1.56M margin recovered + AED 340k in AR acceleration. Net ROI: 13.1× annualized.
Get in touch and we'll map what will (and won't) work — with ROI numbers in AED.
